Christine Althouse

Christine Althouse

How To Create Eye-Catching Video

Full Transcript Below

Hi, my name is Christine Althouse. Thank you so much, for wanting to know these three tips that are going to help you stand out, get seen, and get clients by using video on your social media. These three tips are really your stepping stones in getting started with video. And I know once you start applying them, you’re going to find results and you’re going to gain clients.
So, the number one thing that you’re going to want to learn, and really pay attention to, in creating video, is your framing. A lot of people make the mistake of thinking that this is not important. Well, I’m here to tell you that your framing is important. What you’re going to notice here, in this video that I’m creating for you right now, is that I have recorded this video in landscape mode, horizontal video. And I find this personally is my favorite because it is more aesthetically pleasing.

A vertical video is going to show you in the full frame of the video, kind of like a portrait, that’s the way I like to look at it. If you are recording your video vertically, then you are going to be in portrait mode and you personally will be filling up the entire screen. And with landscape, horizontal, like you’re watching now, you’re able to put yourself either in the middle, or to the side, and have a backdrop that people can see behind you that kind of takes away from you being full screen.

So, here’s an example of a vertical video. For one, I am now filling the whole screen. However, it doesn’t fit very well in a horizontal video. Like I’ve done here in editing this video, this doesn’t fit the edited version of this video. There are bars on the side. So, when people view your video outside of using their smartphone, which in most cases is how they’re watching your video, they’re going to see bars on the side. So, here’s just an example of what a vertical video looks like compared to the horizontal.

Okay, so here comes another really big tip, when it comes to framing yourself in your video. You want to make sure that your eyes are about in the one-third of the frame. Now, you’re probably asking yourself, “How do I know if I’m in the first top third of my screen?” Well, here’s a trick for you. Your phone has a grid and if you go to the settings, on your phone, and click on the camera, then you can go into the camera, and you can actually turn on the grid. And then when you do that, every time you go to take a photo or video, you’re going to notice a grid on your screen. I have this grid on all the time. So, it’s just a nice reminder of showing myself where I am in the frame of my video.

Ever notice that some people, when they do a video, this is what it looks like? It looks like you’re looking up to them, and you’re getting a nostril view, or you’re getting all of this headroom. Well, here’s a quick tip. Most people hold their phone like they are actually reading their phone. What I want you to do is I want you to lift your arm way up high, and make it feel uncomfortable, because what you want to do is you want to bring your phone up so that your lens is at the same height as your eyes.

Now even so, when you’re doing it with a vertical video, like I’m doing right now, if you were to have your phone up straight, and your eye, because my eye is level with the lens right now, but you still see all of this headroom, right? So, you’re going to be starting to do vertical video and you’re going to say, “Hey, Christine, I’m having a hard time putting myself in the first third of the video with my phone, straight at to the grid, and I’m still looking down on my phone.”

Well, here’s your trick. Keep the grid on your phone. Keep your phone up high, so your eyes and your lens are at the same height. But here’s a trick. Tilt your phone slightly forward. See that? Tilt your phone slightly forward, and you will notice your eye level now is still level with your lens, and it is perfectly aligned with your grid, and you have eliminated all of that extra headroom that is not necessary, and just makes that video that much more eye-catching for people to want to watch.

Same thing goes for a horizontal video. A lot of people will hold their phone, like I said, as if they were watching something. Whereas you really just want to lift it up and make sure that your eye level is level with your lens. Using that grid on your phone is really going to help you with making sure that you’re perfectly framed in the video. As you can see, I’m not really paying attention to the lighting that I should be doing, but I am really just focusing on the framing right now. But I hope this helps, and I hope you can find the grid on your phone.

Okay, are you ready for another tip? My next tip for you is lighting. I want you to make sure that you’re using proper lighting because it makes a huge difference in the experience your audience is going to have with you. So, right now I’m using natural light. I have the privilege of having multiple windows here in my living room-dining room area. So, I get to use that on a regular basis, because I’m able to record my video, for the most part, during the day.

Now, if you don’t have that privilege, if you’re going to be recording your video, say in your basement, I’m going to show you some examples of that in my basement. So, here’s an example of having light behind you and a ceiling light beside me. I’m in my basement. I’m in my salon, and the lighting in here is not ideal for video. However, if this is all you have, then here’s a little tip. Just turn yourself so the light, my ceiling light now, is above me and in front of me. See the difference in how it illuminates my face? And there’s no shadow now, on the side of my face? Little things like this, make a huge difference in the quality of your video.

Now, of course, being outside is going to be 100% the ideal way for you to get lighting for your video. But not every day are you going to have that privilege of having natural daylight. Sometimes you only have the evening to record your videos. So when that’s the case, that’s when you’re going to have to get yourself a ring light or another form of lighting that you can place inside your home for you to do video.

The next tip I’m going to share with you is what not to wear. Surprisingly, yes, this is something that you’re going to want to pay attention to, because sometimes people don’t pay attention to what they’re wearing, and then they blend right into the background. Especially if they’re doing a horizontal landscape video, just like I am right now. If I was wearing a cream-colored shirt, I would blend right into my walls, and all you would see is hair and face, right? So, that’s something that you want to pay attention to is, wear some bright colors, some bold colors, when you’re on video because it’s going to stop the scroll. People are going to stop what they’re doing. Stop the scroll. And they’re going to pay attention to, “Okay, wait a second. What is it that this person has to say?” because they caught the color in your video.

Another thing that you’re going to want to pay attention to is don’t wear shirts that have patterns in them, really tight patterns because what happens is it buzzes on the screen. So when people are watching the video, you ever see things move on the shirt when somebody is doing a video and you notice that it’s just buzzing? It’s very distracting and it’s going to take away from the message that you’re trying to portray on your video.

So, those are a few things that you want to pay attention to. What color am I wearing? What is behind me? And do not wear tight designed shirts. So like, sequins, like something that’s very tight, because it will buzz and it will just totally distract your viewer.

Okay. I’m going to throw in a bonus tip for you guys because I think this one is super, super important, and it’s going to really help you get started with your video, and that is making sure that you have a catchy description on your video. You want to pique curiosity in the title of your video because people are scrolling so fast through their phone, these days, that there’s so much content to take in that you want to catch their attention.

Having good framing, good lighting, bright clothing, those things are going to help. But it’s also going to be helpful to have a description that’s going to help them think, “Hmm, what are they going to be talking about? They’ve piqued my curiosity. I’m not a hundred percent sure what they’re going to say,” because you’re not going to tell them in the description what you’re going to say. But what you’re going to do is you want to pique interest. So drop a question that’s going to make them think, “Do I really want to listen to this?” So, having a description of your video that is going to capture curiosity is one of the most important things that you can think of when creating a video.

Okay. Just so you know, this is not about making perfect video. You do not want to get stuck in perfection paralysis. I wanted to share these tips with you because they are great stepping stones in separating yourself from everybody else. You want to create eye-catching video. You want to stop the scroll, and these tips that I shared with you are just great ways for you to stand out. And I really hope that you understand how to implement these, but if you don’t, I would love for you to connect with me. Send me a private message, let me know if you have any other questions, and I would love to connect with you personally and find out how I, personally, can help you move forward with video on your social media.

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